MEDIA BUYING AND STRATEGY WORK
Media is all about creating a strong connection between brands and consumers. By understanding consumers’ lives and their media habits, we are able to craft powerful media strategies that enable brands to deliver relevant messages to receptive consumers at the time they are interested.
Today’s empowered and educated consumers have more control over their media choices than ever before. As a result, it’s no longer enough to just create plans based on basic demographics and syndicated data. To connect with consumers effectively, we need to fully understand the role that all media and digital technologies will play in their brand interactions and purchase decisions on a category-by-category basis. We DO NOT have a one-size fits all approach to media buying and strategy.
Our team negotiates with authority and gets the best rates possible for our clients while still building strong relationships in the media community. We have built a strong relationship in St Louis (and beyond) media by working side-by-side with media professionals. Like all good media buyers, we have key experience in knowing what and where media space exists, who owns it and how to negotiate the best deals so that the media campaign delivers optimum results. We don’t buy on a cost per point basis only, we buy based on consumers' habits and the market's active vs. passive consumers. We will never place a media buy and wait. We actively work and refine your media purchase to give you the best results each and every day. We won’t wait until the end of the campaign to discuss results. We want to be in constant contact.
PR AND MEDIA TRAINING:
A good PR and marketing professional can provide expertise and resources that may not be available within an organization. Many companies don’t want to take on the challenge of tackling certain marketing services in-house. Others who do have in-house teams are often working at or above capacity and do not have the resources to work on multiple projects. In addition, with today’s expanding and fragmented media landscape, it isn’t realistic for most companies to have expertise across all traditional and digital platforms. A specialty firm or individual is likely well-versed in the details involved and will be of great value to a company in need.
At The Polansky Group, we believe your public relations and advertising message should engage customers with a balanced story. Crafting meaningful substance designed to generate excitement about your brand, service, or product, our communications connect effectively with audiences - They're logical and personal, strategic and creative, for B2B and B2C audiences and consumers alike.
OUR OUTSIDE PARTNERS:
We are lucky enough to work with a strong creative team who can and will deliver value to our clients, they love the challenge of critical budgets and deadlines. Their skill and talent are undaunted by the task of tight timelines.
Agencies can give fresh perspective and insight into a client’s customers, products and business.
An agency can keep its client fully updated on the “big issues”, while not bogging them down with the details of project execution, management and administration.
Media is all about creating a strong connection between brands and consumers. By understanding consumers’ lives and their media habits, we are able to craft powerful media strategies that enable brands to deliver relevant messages to receptive consumers at the time they are interested.
Today’s empowered and educated consumers have more control over their media choices than ever before. As a result, it’s no longer enough to just create plans based on basic demographics and syndicated data. To connect with consumers effectively, we need to fully understand the role that all media and digital technologies will play in their brand interactions and purchase decisions on a category-by-category basis. We DO NOT have a one-size fits all approach to media buying and strategy.
Our team negotiates with authority and gets the best rates possible for our clients while still building strong relationships in the media community. We have built a strong relationship in St Louis (and beyond) media by working side-by-side with media professionals. Like all good media buyers, we have key experience in knowing what and where media space exists, who owns it and how to negotiate the best deals so that the media campaign delivers optimum results. We don’t buy on a cost per point basis only, we buy based on consumers' habits and the market's active vs. passive consumers. We will never place a media buy and wait. We actively work and refine your media purchase to give you the best results each and every day. We won’t wait until the end of the campaign to discuss results. We want to be in constant contact.
PR AND MEDIA TRAINING:
A good PR and marketing professional can provide expertise and resources that may not be available within an organization. Many companies don’t want to take on the challenge of tackling certain marketing services in-house. Others who do have in-house teams are often working at or above capacity and do not have the resources to work on multiple projects. In addition, with today’s expanding and fragmented media landscape, it isn’t realistic for most companies to have expertise across all traditional and digital platforms. A specialty firm or individual is likely well-versed in the details involved and will be of great value to a company in need.
At The Polansky Group, we believe your public relations and advertising message should engage customers with a balanced story. Crafting meaningful substance designed to generate excitement about your brand, service, or product, our communications connect effectively with audiences - They're logical and personal, strategic and creative, for B2B and B2C audiences and consumers alike.
OUR OUTSIDE PARTNERS:
We are lucky enough to work with a strong creative team who can and will deliver value to our clients, they love the challenge of critical budgets and deadlines. Their skill and talent are undaunted by the task of tight timelines.
Agencies can give fresh perspective and insight into a client’s customers, products and business.
An agency can keep its client fully updated on the “big issues”, while not bogging them down with the details of project execution, management and administration.